Recent Work

The following are projects undertaken whilst working for the Financial Times:

FT.com - online project to identify the appetite amongst visitors to FT.com/FTfm of interactive content to ensure the site continues to fit with visitor needs.

FTfm media pack - gathering of key information from Global Institutional and Retail Finance readers of the Monday supplement to Financial Times.

FT Money supplement - Research design and data capture of key profile information of UK Wealth Managers which formed the backbone of a supplement.

Mortgage Adviser launch - identification of a need amongst Mortgage intermediaries for an additional Trade publication.

Fund Manager brand positioning project.

Advertising effectiveness -campaign evaluation for a re-branded Financial Provider company.

The Banker supplement - exploration into the future direction of technology amongst Global Heads of Retail Banks - joint research project between editorial and a technology provider.